About Us

We deliver a level of professionalism that is unparalleled in our industry.

About Us

We deliver a level of professionalism that is unparalleled in our industry.

About Dawson Idealease Idealease helps private fleets seamlessly transition from truck ownership to full service lease.

Dawson Idealease, formerly known as IRL Idealease, delivers expertise, responsiveness and stability to the B.C. Interior truck transportation industry with commercial vehicles spec’d to customer needs, superior service, and predictable cost. We have more than 275 trucks, tractors, and trailers in our fleet and are also partnered with more than 430 Idealease locations across North America.

There is a reason Idealease has industry-leading customer retention rates – Idealease is focused on maximizing vehicle uptime and providing efficient service. Our close alignment with the truck manufacturer and unparalleled access to parts, service and equipment allows our customers to concentrate on serving their own customers while we take care of the trucks.

OUR CORE VALUES

Discover what drives and guides everything idealease does

Idealease delivers expertise, responsiveness and stability to the truck transportation industry with commercial vehicles spec’d to your needs backed by superior service, all at a predictable cost.

Expertise

We put our expertise to work for you – increasing your efficiency and profitability. Idealease employees are the most knowledgeable and technically skilled experts in the transportation industry.

Stability

We offer stability for your business with our vertically aligned distribution network of more than 430 locations that employ the most seasoned and tenured lease and rental professionals.

Responsiveness

We deliver a level of responsiveness that is unparalleled in our industry. Our responsive service will help keep your business running smoothly-allowing you to focus even more attention on serving your customers and growing your business.

Meet the team that drives us to success

Charlie Beck

Vice President, Operations
250-215-7547

I joined the Dawson Group in November of 2019 as the Director of Idealease and early in 2020 was promoted to Vice President of Operations for both Dawson International Truck Centres and Dawson Idealease.

I have a strong background in manufacturing, transportation, distribution, as well as retail operations and spent the early years of my career supervising and managing sawmill operations in central British Columbia. After that, I made the change to the oil and gas sector where he held many different roles with Parkland Fuel Corporation. During this time, I developed a passion for the transportation industry as well as business improvements driven by the employee engagement and customer interactions and returned to school to complete my master’s in business administration at the University of Northern British Columbia. Prior to joining the Dawson Family, I also spent two years as Operations Manager for Four Rivers CO-OP where I oversaw all fuel distribution, convivence store, grocery store and hardware store operations.

My passion for the transportation industry, and love of the Thompson-Nicole and Okanagan regions attracted me to the Dawson Group. I am also very passionate about representing the International, Isuzu, Idealease and Trail King brands and looks for ways to improve the people, business and communities we operate in.

Full Name

Title, Department
250-555-1234

Charlie Beck joined the Dawson Group in November of 2019 as the Director of Idealease and early in 2020 was promoted to Vice President of Operations for both Dawson International Truck Centres and Dawson Idealease.

I have a strong background in manufacturing, transportation, distribution, as well as retail operations and spent the early years of my career supervising and managing sawmill operations in central British Columbia. After that, I made the change to the oil and gas sector where he held many different roles with Parkland Fuel Corporation. During this time, I developed a passion for the transportation industry as well as business improvements driven by the employee engagement and customer interactions and returned to school to complete my master’s in business administration at the University of Northern British Columbia. Prior to joining the Dawson Family, I also spent two years as Operations Manager for Four Rivers CO-OP where I oversaw all fuel distribution, convivence store, grocery store and hardware store operations.

My passion for the transportation industry, and love of the Thompson-Nicole and Okanagan regions attracted me to the Dawson Group. I am also very passionate about representing the International, Isuzu, Idealease and Trail King brands and looks for ways to improve the people, business and communities we operate in.